General
Future-Proof Your Marketing Talent: Digital Marketer Degree Apprenticeship at Nottingham Business School, Nottingham Trent University
In today’s fast-evolving digital economy, the ability to attract, retain, and upskill marketing talent is more critical than ever. Nottingham Business School at Nottingham Trent University is proud to offer the Digital Marketer Degree Apprenticeship – a unique opportunity for employers to future-proof their workforce while maximising return on investment, whether you’re an SME looking to scale or a large enterprise seeking to sharpen your competitive edge. Delivered by a provider rated ‘Outstanding’ by Ofsted for its apprenticeship provision, this is the only university-delivered programme of its kind in the Midlands.
This programme is designed to support both upskilling your current workforce and recruiting new digital talent. With substantial government funding and the ability to utilise the Apprenticeship Levy, employers can access a high-impact programme with minimal financial outlay.
What makes this apprenticeship programme at Nottingham Business School standout is its comprehensive, future-focused curriculum. Not only will the Apprentices be taught essential digital marketing knowledge and skills, such as data-driven decision-making, campaign planning, and channel management, they will also obtain core competencies in management, analytics, and reflective professional development. The result? Ethical, critically minded digital strategists equipped to lead in a fast-changing landscape.
But the impact goes beyond the classroom. Apprentices apply their learning directly to your business through work-based projects that deliver real results. Recent examples include:
- A website optimisation project forecasting £900k in supply chain savings.
- An international PPC strategy that reduced cost per click from £1.09 to £0.15.
- An AI chatbot initiative that secured a £12k contract for a growing SME.
- An email campaign calculated £10,666 in click-based sales from a single email send.
Our strong employer partnerships ensure that learning is relevant, practical, and aligned with real-world business needs. Apprentices benefit from peer learning across industries and organisation sizes, gaining fresh perspectives and building a valuable professional network.
Employers receive dedicated support throughout – from recruitment and onboarding to mentoring and progress tracking – ensuring the apprenticeship delivers measurable value to your business.
Whether you’re a growing SME or a national brand, this programme offers a strategic, scalable way to build digital marketing capability from within.
Applications are open now for the September 2025 intake, and will be accepted until two weeks before the course begins on 10th September.
Do you want to find out more? We are hosting an online briefing event on 10th July at 12.30-13.30pm. Reserve your place here: https://www.ntu.ac.uk/about-us/events/events/2025/7/level-6-digital-marketer-degree-apprenticeship-online-briefing
Or for any specific enquiries, please contact the Course Leader, Dr Ayane Fujiwara via [email protected]