General
89% of B2B marketers swear by THIS method to get top quality leads!
If you’ve tried cold emailing, and cold calling….you know it’s the same old story. Yes it will get you clients, but replies are low, rejection is high and it feels like banging your head against the wall chasing people who just aren’t interested.
Did you know? 89% of B2B marketers already know where the good leads are. Spoiler: they’re not hiding in inboxes or picking up their phone to unknown numbers.
The problem with cold outreach
Now…I’m not saying don’t use cold outreach. It’s a method that’s been effective for decades!
The issue is, cold emails and cold calls go in blind. You interrupt, you pitch, and you hope they’re one of the very small percentage actually looking for your product right now. By the time you get the right person to listen, you’re just another sales rep they don’t know and they don’t trust.
Not exactly the kind of start you want to a sales meeting.
The alternative
There is another method – one that quickly became my favourite for a number of reasons. This method makes sure your ideal clients see you and your message consistently and constantly. It means they get to know you. It means they feel like they know you. You go from stranger to familiar FAST without ever even speaking to them.
So…by the time you message them they already trust you, and what do we know about trusted, familiar faces? They book sales meetings!
This method has:
- 2-3x higher reply rates than cold email
- Direct access to decision makers without gatekeepers
- A digital footprint that keeps you visible, builds your personal brand AND creates opportunities.
The answer? LinkedIn.
The 3 moves that fill your calendar
Want to turn your team into a sales machine or become a market leader and recognised expert?
- Turn your profile into a sales page – ditch the job title and tell the world exactly how you can help them
- Find your clients the smart way – use filters to find the exact person you want – by role, industry, revenue and location
- Nurture your leads before you even know they’re leads – comment on their posts, share insights they can’t wait to read and start conversations directly.
Before vs. after
Before: Awkward calls. Ignored emails. Prospects who don’t know you. Constant rejection.
After: People who know your name, know what you offer, already find you credible and look forward to their first call with you.
Over to you
Here’s your challenge: spend 20 minutes today finding ten active ideal clients on LinkedIn. Add them to a list and start leaving them comments – just like starting a real conversation with a human!
Top brands are already doing this to grow their audience, sales and brand.
The question is, what have you got to lose?
Don’t know where to start?
Learning a new strategy can be overwhelming! If you’re ready to learn how to get leads on LinkedIn, or outsource your strategy to someone who does…