Get up-to-speed with the essentials of social media and digital marketing with Nottingham Business School’s short course:

Social media has become an essential tool for marketing and has made businesses more visible than ever. Get to grips with the essentials of digital marketing and learn how to get the most out of social media to grow your business.

This course supports participants to develop their skills in social media for business; whether you’re already working in a business, preparing to enter the workplace, or looking to change careers.  It’s ideal for anyone looking to update their digital skills and understand how to successfully create a digital marketing strategy. This course will equip you with an understanding of how the main social media platforms work.  You’ll consider how to create a digital and social media strategy and get simple tips on how to make it come to life and stand out from the crowd! Our participants say:

“Could have done more of it, really enjoyed it. I wanted to do the course to understand social media better and have taken away a lot! I most enjoyed mapping our own content and planning ahead.”

“Really enjoyed it, thank you. I learnt so much! Will be using Trello to help with my work, learnt how to use Capcut for making social media reels and will be exploring Canva now too. I benefitted from seeing real examples from our very experienced tutor”

During this 2-day course you will:

• create your brand, USP and map out your ideal customer.
• understand the importance of creating content.
• get started with an email marketing strategy.
• learn how to get your business found on google.
• practice telling your story and engaging customers on social media.
• look at effective use of social media.
• understand how to monitor your efforts and the best tools to do this, using social media analytics and google analytics.
• consider how to create an effective strategy.

You’ll leave with the confidence to nurture your existing customers, find new ones, execute a social media strategy, and measure its impact. You’ll also receive a certificate of attendance which is a great way to enhance your CV.

To join us for our next cohort on 13^th and 20^th March 2026, book your place via our course page or contact us at [email protected] to find out more.