From Harry Potter to Hugo Boss: Why Your Brand is Your Business’s Hidden Goldmine

f you wrote a book about a young wizard named “Harry Plopper,” would you get sued?

It’s a funny question, but the answer reveals the difference between a business that owns its assets and one that is just borrowing them.

At our recent The Business Network Birmingham seminar at the Edgbaston Priory Club, Nathan Chambers took members on a deep dive into the lucrative world of Intellectual Property (IP). From the magic of J.K. Rowling’s empire to the branding battles of BrewDog vs. Aldi, the session uncovered why a “Cease and Desist” letter is no longer the only weapon in your arsenal.

In our full event summary, we explore:

• The “007” Effect: Why a trademark is often worth significantly more than the product itself.

• The Investment Trap: Why failing to own your IP could kill your exit strategy or investment deal.

• Business Divorce: How to ensure your assets don’t walk out the door if a business partner leaves.

Don’t leave your most valuable asset unprotected.

Read the full article and Nathan’s practical advice on our The Business Network for Birmingham website here.