Develop your digital marketing and artificial intelligence (AI) capabilities with a Nottingham Business School micro-credential on FutureLearn.

The marketing world is experiencing a seismic shift thanks to artificial intelligence, AI. AI has been present in business and in marketing for some time with capabilities spanning self-running, autonomous marketing systems to hyper-personalisation through to content generation. However, with the growth of Generative AI (GenAI) this now brings new capabilities but there are often some misconceptions of what AI is, the ability of them and their application.  

Embracing AI in digital marketing means navigating some challenges. Ethical considerations are just one, we also have to consider organisational culture as was as resources and capabilities in order to get the most from any AI related opportunities. Understanding the opportunities is simply not enough, we also need to look at some of the practical aspects of AI implementation.

Why not upskill your business in AI to optimise digital marketing and operational efficiency. Learn on demand and earn 10 UK level 7 credits on Nottingham Business School’s Digital Marketing and Artificial Intelligence on the FutureLearn platform. You’ll gain the essential skills and insights to leverage AI for impactful marketing strategies. Work through engaging content at your own pace, starting any time from 7 October 2024 onwards with three specified assessment hand-in dates over the academic year.

With this expertise, you’ll be able to:

• Identify and capitalise on AI opportunities.
• Develop the skills and knowledge to effectively integrate AI into your digital marketing strategies and learn how AI can transform data into actionable insights, enhancing your decision-making and operational efficiency.
• Gain hands-on experience with AI applications in digital marketing, learning how to use AI tools to improve campaign targeting, customer segmentation and engagement. Experts will guide you through practical exercises, ensuring you can apply these skills in real-world scenarios.
• Gain an understanding of the governance issues associated with AI to ensure your AI implementations are ethical and compliant,
• Learn about data privacy, ethical considerations, and how to navigate the regulatory landscape.

By the end of this microcredential, you’ll be equipped with the expertise to harness AI for marketing success and be able to identify and implement AI opportunities, making you a valuable asset to any marketing team and positioning you for career advancement. These skills will empower you to lead AI-driven initiatives, motivate and retain staff, and foster a culture of innovation and engagement within your team, crucial for achieving strategic business objectives.