Event Tech Live launches visually stunning online exhibition

Event Tech Live (ETL) Online is a 24/7 trade show built to maximise audience accessibility and sustainability.

As an event technology advocate ETL is leading the way again by launching a fully interactive 3D virtual trade show to complement its physical shows in London and Las Vegas.

Adam Parry, Co-Founder of ETL, comments: “It will come as no surprise to the marketplace that we have launched an online version of ETL – we wanted to balance our event portfolio between physical and digital – so that exhibitors and visitors receive the best overall experience.

“In answer to the next question: why haven’t we done it before now? The answer is: simply because the timing had to be right, and we needed to be confident that we’d chosen the right platform. The V-Ex platform is compatible with a range of great registration, online networking and event platforms, apps and plug-ins, while also offering a rich visual experience.”

About the show

Event Tech Live Online is a companion show that works alongside ETLs annual physical events. It looks just like the physical shows and provides a lot of interactive content from all the exhibitors.

Roland Renshaw, Marketing + Technologies Group CEO, adds: ”This is what the V-Ex platform was designed to do – visually re-create a successful physical trade show and conference so that visitors who preferred to attend remotely can also get a great experience online.”

While you can’t beat a physical show for excitement and meeting people, there is always a big potential audience who can’t make it to a physical event but have an equally valid reason for attending, and the ETL team wanted to provide the very best experience for them online.

Visual realism

All the 3D content is modelled on real-world dimensions, materials and lighting conditions, so it looks real. V-Ex uses the very latest animation and render techniques, not photographs.

Audience and accessibility

The online show is being promoted to an audience of more than 100,000 people – and that is before natural SEO, word of mouth and other promotional activities kick-in.

The exhibition platform is designed to work on PC’s, tablets and smart phones, anything with a modern internet browser. It’s a rich visual environment, so the larger the screen and the more responsive the device, the better.

The build

The online show is based on the live London show with exhibitors from both London and Las Vegas present, plus lots of on-demand content Now it is live, the online show will continue to provide on-demand content from the physical shows but also offer exhibitors and sponsors the ability to update their stand content whenever they want, and also update their online stand build several times a year.

Visit ETL Online: https://etl.vec-online.com/

Call ETL or V-Ex to take part.