About the Seminar
In a digital landscape plagued by scepticism and fragmented attention, where is your brand actually being heard? Based on exclusive research covering 5,000 consumers, this session reveals the “Local Advantage”—the proven mechanism that turns genuine community trust into measurable commercial results. We’ll show you how to cut through the noise, outpace social media engagement, and deploy ads that don’t just reach audiences, but resonate with them. Walk away with the blueprint for creating campaigns that feel authentic, earn relevance, and drive purchase intent across the entire funnel.
Your hosts are James O’Reilly and Zoe Rivlin. James is Sales Director at Reach, publishers of Birmingham Live, Coventry Live, Daily Mirror and many of the UK’s most popular regional newsbrands. James has worked in the industry for close to 20 years, delivering successful campaigns for 1000s clients, including Severn Trent, West Midlands Metro, Birmingham Children’s Trust, Solihull Sixth Form College, Birmingham City University, Sandwell College and many more.
Zoe is the Research and Measurement Director at Reach, where she ensures that data-driven insights sit at the heart of commercial and strategic decisions. Prior to this role, Zoe spent a decade working for research agencies, helping her clients optimise their advertising and communication effectiveness.
