In today’s dynamic business landscape, understanding the psychology of your customers is the key to creating compelling online experiences that drive engagement, loyalty, and ultimately, revenue.
In this introductory session to Psychology in Digital Marketing, you will:
- Be exposed to a brief overview of key psychological concepts influencing online consumer behaviour.
- Find out how to optimise user experience by applying psychological principles to design websites that seamlessly guide users through a journey.
- Discover strategies for optimizing call-to-action elements, leveraging behavioural psychology to encourage desired user actions.
Coventry Building Society Arena
Thursday 29th February 2024
1:00 pm - 1:30 pm
Dr Ayane Fujiwara
Senior Lecturer and Programme Lead, Digital Marketer (Integrated) Degree Apprenticeship at Nottingham Business School
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