1.00 pm – 1.30 pm: Beyond Clicks: The Art of Persuasion in Digital Design Psychology

DETAILS

About

In today’s dynamic business landscape, understanding the psychology of your customers is the key to creating compelling online experiences that drive engagement, loyalty, and ultimately, revenue.

 

In this introductory session to Psychology in Digital Marketing, you will: 

 

  • Be exposed to a brief overview of key psychological concepts influencing online consumer behaviour.

 

  • Find out how to optimise user experience by applying psychological principles to design websites that seamlessly guide users through a journey.

 

  • Discover strategies for optimizing call-to-action elements, leveraging behavioural psychology to encourage desired user actions.

 

Where

Coventry Building Society Arena

Judds Ln
Coventry,
CV6 6GE

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When

Thursday 29th February 2024

1:00 pm - 1:30 pm

SPEAKERS

  • Dr Ayane Fujiwara

    Dr Ayane Fujiwara

    Senior Lecturer and Programme Lead, Digital Marketer (Integrated) Degree Apprenticeship at Nottingham Business School

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1.00 pm – 1.30 pm: Beyond Clicks: The Art of Persuasion in Digital Design Psychology
Thursday 29th February 2024

Bookings are closed for this event.