Digital Ethos has strengthened its SEO, PR and international offering with 14 new appointments including eight at its headquarters in Leicester.


Gareth Torrance brings more than 16 years marketing experience to Digital Ethos, having previously worked for companies including Bauer Media, Interflora and a variety of SEO agencies. In his new role as SEO Lead, he will oversee the department to ensure strategies are delivered to client specifications and KPIs are hit.


He said: “I joined Digital Ethos because I wanted to be part of a growing and ambitious company. With my role, I have the opportunity to take the SEO offering to the next level and have a genuine impact on the quality of the delivery of the exciting projects we work on.”


Saffron Shergill has also joined the management team at Digital Ethos, with four years experience in digital marketing, previously working for Impression Digital and YoungCapital in the Netherlands.


Saffron said: “I knew Digital Ethos was the right fit for me when I spoke to our founder, Luke Tobin. We share the same aspiration for the Digital PR department, where we are looking to expand our service for clients and provide PR with tangible metrics we can be proud of. I look forward to working with our incredible PR team to help companies grow their brands and improve organic performance online.”


Digital Ethos is a full-service digital marketing agency which was founded by Luke Tobin in 2016. This year, the company has expanded to North America with VP of Growth, Loren Tolman, leading the expansion. 


In Leicester, Louisa Holman and Harry Patrick are the latest recruits to Digital Ethos’ growing Client Success team. They have combined 20 years’ experience, having previously worked in PPC, PR, Organic Social and SEO.


Founder, Luke Tobin said: “We are thrilled to see the agency continue to grow quickly, as we develop our digital marketing services. Gareth and Saffron bring fantastic experience to lead our teams and we are thrilled to bring on brilliant talent within the area with the hires of our graduates including Lauren Gray, Dhanisha Parmar, Imarah Jihad and Luke Woodhouse.”