General
Marketing in 2026: What to Stop, Start and Scale at the Midlands Business Network Expo
Business owners, marketers and growth-focused leaders are invited to join marketing expert Alex Buck of Webmart for a thought-provoking seminar at the Midlands Business Network Expo on Thursday 2nd July 2026.
Taking place from 12:00pm to 12:20pm at the King Power Stadium, Leicester, Marketing in 2026: What to Stop, Start and Scale will challenge attendees to rethink how they approach marketing in an increasingly crowded and rapidly evolving business environment.
Drawing on real-world experience and industry insight, Alex Buck will explore which marketing activities businesses should stop investing time and budget in, where emerging opportunities are creating competitive advantage, and which proven strategies are delivering measurable results and deserve greater focus.
This fast-paced session is designed for organisations that want practical guidance rather than marketing theory. Attendees can expect sharp insights, real-world examples, a few uncomfortable truths, and practical ideas they can take straight back to the office on Monday morning.
As customer behaviours continue to evolve and new technologies reshape the marketing landscape, businesses face growing pressure to make smarter decisions about where to invest their resources. This seminar will provide a clear and honest perspective on what is working now, what is no longer effective, and how organisations can position themselves for success in 2026 and beyond.
The seminar forms part of the Midlands Business Network Expo, one of the region’s leading business events, bringing together professionals from across the Midlands for networking, collaboration and learning opportunities.
Marketing in 2026: What to Stop, Start and Scale takes place on Thursday 2nd July 2026 from 12:00pm to 12:20pm at the King Power Stadium, Filbert Way, Leicester, LE2 7FL.
Attendance is free as part of the Midlands Business Network Expo.